mPort offers 3D body mapping technology to track health and fitness, it has pods in most Westfield shopping centres and in LA Fitness gyms in the US. I collaborated with the product owner and developers to design a new web app and customer dashboard. This included a new customer journey, home & product detail pages, an updated new subscription and payment flow. With 3D body mapping being a new product, the challenge was to educate new customers what 3D body mapping is, how they can benefit from it and the steps they had to take to join. And most importantly leading them to subscribe to the 1-month trial. The new design and customer journey proved to be a success as new subscriptions increased after the release.
